TIMi's Continuous Prediction System

TIMi Continuous Prediction System

Once you have identified a good lead, the next question is "How much money will it generate?"
You need a predictive model capable of handling a continuous quantity (Dollars, etc.)

Predicting an amount of money is very difficult for several reasons:

  •   The variable to predict has a completely asymmetric distribution.
        Indeed, variables linked to monetary values are known to have distribution of the exponential type.
  •   Outlier values are common and very strong.
        Most of the classical learning algorithms are not able to cope with these outliers.
  •   The variable to predict is very noisy.

TIMi transparently integrates advanced robust modelization techniques able to cope with these difficulties.

TIMi even goes one step further in providing you with the unique ability to compute the "share of wallet" of your customers. The "share of wallet" concept is a very interesting one: it's the percentage of money a customer will spend on your products compared to the total amount of money that he is spending. Thus, if you already have 99% "share of wallet" of a customer, any increase in your marketing spend for this specific customer would be wasted, even of the score (or rank) of this customer is very good. The "share of wallet" prediction is performed using a quantile regression technique.

The time required for one complete run of TIMi (including continuous model computation and graphical reports generation) is usually less than 60 seconds. Without having to wait for hours before getting your results, you’ll have time to explore and test different approaches. Most of the time, everything is nearly real-time.


Contact 20Q Group to learn more about TIM Data Mining and Predictive Analytics Are you ready to learn more about how TIMi can help you explore your data?

 Contact us here or call +1 414 367 9207.

Schedule a call with us

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